The Podcast Club
Help Your Clients and Help Yourself by Upping Your Podcast Workflow Game

Help Your Clients and Help Yourself by Upping Your Podcast Workflow Game

November 17, 2021

The systems you use for podcast editing and workflow can mean the difference between calm and insanity — for you as well as your clients. 

On this episode of The Podcast Club, Molly, Marcus and Adam get down and dirty on systems for managing podcast production workflow.

“[Clients] like to know that we have a system in place,” Molly says on this episode. “Systems are so important, and so many people are really intimidated by [them].”

Project management tools like Trello offer the ability to connect and communicate with clients and your team. It makes your job easier and is critical for helping scale your business (if that’s what you want). Setting up a public workflow system has the added benefit of showing clients the value they’re getting from working with you. 

Even though the crew shares the tools they like and what’s worked for them, ultimately, it’s about finding what works for you and your business. 

“It's not one big thing,” Marcus says. “It's all these little things along the way that add up.” 

Tune in to hear their thoughts on how to set up a workflow system, which project management tools are helpful, whether it ever makes sense to do custom work, as well as which mics they’re digging and other podcast industry hot topics.

Tools and tech mentioned in this episode:
✔️ Asana
✔️ ClickUp
✔️ Trello
✔️ Zapier
✔️ Tula microphones

Podcast Pro: Molly Ruland 
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 

💡 Key quote: “You have to have a system. You have to have your expectations communicated, you have to have a plan. That's the only way you can scale.”

👋 Where to find her: LinkedIn | Twitter | Instagram

 

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.

💡 Key quote: “So many podcast editors are doing what is best for themselves, instead of what's best for their client or what's best for the listener.”

👋 Where to find him: LinkedIn | Twitter | Instagram

Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 

💡 Key quote: “It's all about finding that one tool, or that one strategy, or that one thing that helps you keep your shit together.”

👋 Where to find him: LinkedIn | Twitter | Instagram

Tips for Podcasters 
Top takeaways from the episode 

⭐ There are tons of project management tools to help streamline your process. Trello, Asana, ClickUp are some that are familiar and recommended by The Podcast Club. 

⭐ Don’t spend hours on custom work. Create and reuse templates, which is more efficient and will help you produce an even higher quality product. “Take the fastest path to the money.” 

⭐ Showing your workflow can help with client retention. An added benefit of building a trackable project management system for clients is that they get to see all the behind-the-scenes work and it will make them feel like their money is well spent. 

⭐ Don’t create an impossible job that only you can do. If you don’t create solid systems, you’re the only one who will know what you do. This might just seem like an inconvenience for now, but if something happens and you can’t work for a while, you could really be in a pickle! Share the love with your team by creating templates and procedures instead of working randomly.

Episode Highlights
Inflection points from the show

[4:41] Podcast systems: Molly talks about how implementing systems for your podcast production process or podcast company is the key to growth. Streamlined systems are “the only way that you can ever really scale,” she says.

[11:50] Map it out: Molly says that mapping out your processes will make your life easier because it will help you see if there are any steps that can be eliminated. “Simplicity wins.”

[13:48] Loosen up: Marcus gets frustrated with people who are not open to improving their audio production process because they’re simply used to their current tools. Tech is constantly evolving and updating your production process with better tools or equipment can offer a “huge payoff.” 

[14:51] Change from within: People hate change, which is why your customers don’t need to know the ins and outs of tweaks you make to your production process. “It's all for the customer, [but] should have nothing to do with them at all … people hate to do new shit.” 

[21:50] Workflow/project management approaches: The discussion turns to whether it makes sense to create a project management workflow system for your clients (like setting up a Trello board) or plugging into their systems. 

[22:30] Template for success: Molly walks through the client-facing project management setup she uses with clients. 

[24:26] Show something tangible: Molly says that clients will be happier handing their money over to you to edit their podcast if they know all the ins and outs of what’s going into creating it — and not just the shining, perfect result.

[27:30] What works for others may not work for you: Adam points out that, while a system like Trello works great for some people (like Molly), there are other tools that might work better for others. Ultimately it’s about finding what works for you.

[30:00] Podfest chat: Marcus talks about the recent virtual Podfest Expo and if there’s anything new and notable in the industry.

[33:00] Tech talk: Marcus sings the praises of his new Tula mic, and Molly and Adam take the stand to talk about their mic picks.

 

Top quotes

[6:15] Molly: “If you don't really know how the sausage is made, and you're not seeing any evidence of it, then … it doesn't seem like it's that big of a deal for somebody else to do it. And you're always going to be disappointed on expectations.”

[12:30] Molly: “Simplicity always wins.”

[15:38] Marcus: “So many of the podcast editors are doing what is best for themselves, instead of what's best for their client or what's best for the listener.” 

[25:00] Molly: “When someone gives me that amount of money, and they meet with me, and then I share with them this board that has their colors, they're like, Okay, this was worth it. It was worth spending this money. I see a tangible result from the money that I've paid. And I think that's really hard to prove in podcasting, because so much of what we're doing isn't necessarily tangible to the client. They're not seeing the hours of editing, they're not seeing the plugins … But when they see this and they see all this work that overwhelms them, all it does is make them glad that they've hired me.”

[27:50] Adam: “There's always some element of streamlining that happens. No matter which side of the whole podcast process you’re on. There's got to be something to keep your shit straight.” 

Return of The Podcast Club: We’re Back and Better Than Ever
How YouTube is Leading the Charge in Podcast Discovery

How YouTube is Leading the Charge in Podcast Discovery

August 23, 2021

It's another week of The Podcast Club and it's a fin one as both Marcus and Molly have custom work releasing! Marcus recorded and posted a YouTube video on the 8 different type of microphones that is a must watch for every podcaster, and Molly has a blog coming out that EVERYONE needs to read. We're talking about the importance of YouTube, and how podcasters need to invest more in the platform and start promoting their shows on the site. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

More Than a Movement: Pushing Your Business with Podcast

More Than a Movement: Pushing Your Business with Podcast

August 9, 2021

On this weeks episode of The The Podcast Club, we're joined by Diana Fryc, Partner and Chief Sales Marketing Officer at Retail Voodoo. Diana host The Gooder podcast, and got it started though Molly and Heartcast Media and she joins us to talk about the benefits it's had for her business. From new clients and employees to that feeling of knowing someone personally just from listening to their podcast, Marcus, Molly and Diana dive into all this and a whole lot more in this weeks episode. 

Really Remote Podcasting with Christy Haussler & Riverside.fm

Really Remote Podcasting with Christy Haussler & Riverside.fm

August 2, 2021

This week's episode was filmed in Hawaii AND a cornfield. Oh Marcus! Join us as we put riverside.fm to the test with a really great conversation with Christy Haussler of Team Podcast. She joined us from beautiful Hawaii and the view did not disappoint, complete with actual goats. We talked all things shop, how to create a successful podcast editing business, how to monetize your podcast, why mentors and masterminds are important to any successful business and where to get started if you want to level up your podcast. 

Christy is the Founder of Team Podcast, a full service podcast production company. She's helped almost 250 podcasters over the past 8 years, and now she's on a mission to help podcasters monetize.

Christy knows the power of podcasting to change lives because it changed hers. When Christy started podcasting almost 10 years ago, she was working a full time job and driving 2 hours each way to work. Since going all in on podcasting, she's been able to move to an island and live the life of her dreams. Christy also has a podcast called Podcast Monetization Secrets to share her knowledge about marketing and monetization.

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Highlights with timestamps:
0:00 Intro
4:50 Christy shares a little background about herself, where she’s from, what she does for a living and how she got into the podcasting world and why she feels every podcast should be monetized
11:12 Christy talks about why people should know how to market stuff and the panel she was put in at the Podfest and what it was all about
12:27 Christy talks about the number of clients she has at her production company and how many episodes she handles every month
12:51 Christy also talks about the services that she offers to her clients 
16:00 Christy talks about how they create an evergreen funnel for their clients that will always create revenue 
17:26 Christy talks about how her customer relation business acumen came about while in the podcast production business 
21:13 Christy explains what a mastermind group is and talks about the Russell Brunson, what it is, and what it is all about 
25:09 Christy also shares some of the tips on how to find the best people to invest in that are ahead of you that will have the best advice for you especially with marketing
27:27 Molly also talks about what a mastermind group is and shares more tips on how to find the people that resonate with you that can help you
30:44 Christy also talks about the importance of accountability and being honest about what you are going through to people that can give you calm, rational advice whenever you're panicking
32:28 Christy talks about where she is recording from at the time and shares some of the reasons she is there 
38:48 Christy talks about the agendas that she has this year like launching the Podcast Success Hub to help podcasters monetize their podcasts very quickly 
42:49 Christy talks about the events that she will be attending this year and the advice that she gives all people 
45:39 Christy also talks about the importance of have multiple streams of income if you want to be successful
46:34 Christy also talks about her team, what it looks like, where they are from, how they work, and why more women should own businesses
50:43 Adam talks about the new Audio Technica AT2040 Hyper cardioid Dynamic Podcast Microphone and if he’d recommend it to a podcaster
54:00 Marcus talks about how he is able to record the show from the fields, the equipment, and software he is using
59:06 Molly shares the updates on the course that she is building and the title that she came up with for the course and things she’ll be launching in February
1:04:26 Christy and Molly talk about the small retreats where you can actually do some masterminding but also some workshop and get stuff done as things that people are willing to invest in

Equipment Mentioned: 
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set-Up: http://heartcast.biz/38tHHO0
Audio Technica AT2040: https://heartcast.biz/3rKcka0 
Audio-Technica AT2020: https://heartcast.biz/3xjpXy2 
Audio-Technica BPHS1: https://heartcast.biz/3rTyZ3R 
SHURE MV7: https://heartcast.biz/3mnbzzk 
MixPre-6: https://heartcast.biz/31FE6se 

Cool Stuff Mentioned: 

She Podcasts: https://www.shepodcasts.com/ 
Podcast Movement: https://podcastmovement.com/ 
Podcast: https://teampodcast.com/podcast-monetization-secrets-show 
Podcast Expo: https://podfestexpo.com/ 
Russell Brunson: https://www.russellbrunson.com/hi 
ClickFunnels: https://www.clickfunnels.com/ 
Clubhouse: https://www.joinclubhouse.com/ 

Quotes Mentioned:
“Not everybody is supposed to make it.”
“Surround yourself with people that are smarter than you.”
“You have to invest to get to that next level.”
“No one's stopping anybody from starting a business.”
“If you really want results, you have to challenge yourself in a way that scares you.”
“Investing in yourself by putting a little bit of time into researching the right person to help you is just as important as actually taking the action to get the help.”
“Not everyone resonates with other people.”
“Some people function with their back against the wall to do well.”
“If you have clients that are doing really unique or crazy things that are having amazing success when everyone else isn't, don't be afraid to partner with them.”
“If you only have one revenue stream, then you're at a very high risk.”
“The more money that goes to women the more families get helped.”
“Anything is possible on Zoom.”
“The goal is not to work 70 hours a week, the goal is to work seven hours a week, but make that 70 hour week money.”

Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/christyhaussler/ 
Website: https://teampodcast.com/ 
Twitter: https://twitter.com/BAMreporter 
Facebook: https://www.facebook.com/christyhaussler 

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

Workshopping the Rode Wireless 2 & Norm Shriever | The Podcast Club

Workshopping the Rode Wireless 2 & Norm Shriever | The Podcast Club

July 26, 2021

On today's episode, we're joined by Norman Schriever, a world traveler and Molly's friend down in Costa Rica who launched a podcast talking to interesting people all over the world. We talk about his journey both traveling and navigating the world of creating and producing his own show. Norm just purchased himself some fancy Rode Wireless 2's, but is having some trouble getting them up and running, so The Podcast Club is here to help. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Highlights with timestamps:
0:00 Intro
2:28 Norm shares a little background about himself, what he does, the name of his podcast, and what the show is all about 
4:17 Norm talks about how long he has been doing the podcast and shares his secret of how he gets more downloads 
5:46 Norm explains the strategy that he uses to not only get people to download his podcast but to also listen to his podcast through his digital marketing skills 
7:22 Norm talks about the most important checklist that every podcaster should have for their show to be successful 
10:50 Norm talks about how he uses his marketing skills to get into his client’s brain to make a sale 
14:03 Norm talks about the software that he was using to edit his episodes and what he is using now and why 
14:34 Norm talks about the problems that he’s been having when using his receivers especially when interviewing his guests 
15:30 Marcus talks about the problems that Norm is facing and talks about what could be done or the solutions to those problems 
20:02 Adam talks about some of the best equipment that Norm should use to solve the problems that he is facing 
24:02 Marcus talks about lapel microphones and demonstrates a little bit of how to position your microphone so that you can get the best quality of sound
27:49 Adam, Molly, and Marcus talk about the importance of knowing how to better position your microphone while recording 
35:25 Marcus and Molly talk about the best software that Norm needs to be using while editing his shows 
37:16 Molly and Norm talk about the amazing guests that he brings on the show as a reason why the shows need to be good for everyone to listen to his amazing conversations 
39:15 Adam talks about the importance of having small, quality equipment that can record as a podcaster for when traveling to not miss any critical moment 
40:31 Marcus explains if having fewer bleeds in a recording is going to save someone time when editing 
42:18 Marcus and Adam talk about the Cardioid Microphones and if they’d recommend it to someone
45:18 Marcus explains the process of connecting two microphones to one device like a computer and why he needs to do a blog post on that 
46:06 Adam talks about Rode Connect Software that Rode introduced that also helps someone to connect more than one microphone to one device like a computer 
50:20 Molly and Adam talk about the Rode Connect app and some of the microphones that work with the app 
52:43 Marcus confirms that you can have multitrack or use more than one microphone on one device using software 
56:12 Molly, Norm, and Marcus explains that all you need is the required knowledge to be able to leverage the equipment you have to the fullest 
1:00:06 Marcus, Norm, and Molly explains that the quality of your microphone really matters 

Equipment Mentioned: 
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set-Up: http://heartcast.biz/38tHHO0
SHURE MV7: https://heartcast.biz/3mnbzzk 
RODE Wireless GO + Lavalier GO Wireless Microphone: https://heartcast.biz/3iR5gEu 
Rode Reporter Omnidirectional Interview Microphone: https://heartcast.biz/2Ve4QjD 
Cardioid Microphones: https://heartcast.biz/2Vg0urW 
Rode NT-USB Mini Podcast Microphone: https://heartcast.biz/3sLzwUr 
Samson Q2U Microphone: https://heartcast.biz/3BFZ62I
Universal Audio Apollo x4: https://heartcast.biz/3tst45A 

Shows Mentioned:
Who In The World Podcast: https://www.normschriever.com/who-in-the-world 
iMovie: https://www.apple.com/imovie/ 
Adobe Audition: https://www.adobe.com/products/audition.html 
NPR: https://www.npr.org/ 
Logic Pro: https://www.apple.com/logic-pro/ 
Audio MIDI setup: https://support.apple.com/en-ke/guide/audio-midi-setup/ams875bae1e0/mac 
Rode Connect: https://www.rode.com/software/rode-connect
Sounds Profitable: https://soundsprofitable.com/ 

Quotes Mentioned: 
“Everyone’s favorite topic is themselves.”
“You walk before you run.”
“Don’t let perfect be the enemy of good.”
“No matter what gear you have, it’s all about techniques.”
“You don't realize it's bad audio until you hear good audio.”

Guests Social Media Links:
Website: https://www.normschriever.com/ 
LinkedIn: https://www.linkedin.com/in/normschriever/ 
Twitter: https://twitter.com/NormSchriever 
Facebook: https://www.facebook.com/norman.schriever.5 
Instagram: https://www.instagram.com/normschriever/?hl=en 

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

Elevate Your Podcast Visibility and SEO with Transcriptions from Podscribe | The Podcast Club

Elevate Your Podcast Visibility and SEO with Transcriptions from Podscribe | The Podcast Club

July 19, 2021

We're joined by Eugene Fernandes, growth manager at Podscribe who talks about this company and all the services they provide to help elevate your show and SEO to the next level. We're talking transcripts, search widgets, and his own personal journey in the industry. Adam is still MIA and Molly gets hit by an earthquake during the episode, so buckle in cause it's another wild one. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Equipment Mentioned: 

Marcus's Microphone : http://heartcast.biz/3gLTjyG
Molly's Set Up : http://heartcast.biz/38tHHO0

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

 

 

The Power of the Podcast Movement with Jared Easley | The Podcast Club

The Power of the Podcast Movement with Jared Easley | The Podcast Club

July 6, 2021

Jared Easley is the Co-founder and VP of Content and Community for Podcast Movement. He is the co-host of the Starve the Doubts podcast. He is also the author of two books. The most recent is Stop Chasing Influencers. Jared joins us to talk the upcoming Podcast Movement meetup in Nashville and how they are creating a hybrid event for all to be involved. We're talking the importance of the speakers and the diversity in their topics, as well as Podcast movement University. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Highlights with timestamps:
0:00 Intro
1:34 Jared shares a little bit of history of how they started the Podcast Movement with his partner and being so successful 
3:50 Jared also talks about the things that they did with his partner that made the Podcast Movement become the biggest global event for podcasting
8:10 Jared shares his advice to people coming to the Podcast Movement and the pro tip on the best way to experience Podcast Movement 
11:49 Jared, Marcus, and Molly talk about the importance of always networking at an event because you never know who might meet and be your gate pass to success
18:15 Jared talks about what Podcast Movement is looking forward to doing in the near future and also the Evolutions events they’ve held in the past 
22:18 Molly and Jared talk about places that need to have information and also the emerging markets for podcasters and content creators that they should focus on 
26:53 Jared also talks about the new exciting brands that are going to be there in the Podcast Movement this year 
28:25 Jared talks about the keynote speakers that they are going to have in the Podcast Movement event this year such as Mark Cuban 
31:46 Jared talks about how the pandemic has affected them in terms of holding events, the challenges they faced, and how they solved them 
35:47 Jared explains the event being a hybrid event since it’s going to be in-person and a virtual event at the same time and if it’s their first time 
37:17 Molly and Jared talk about accessibility and how the Podcast Movement makes sure they are accessible to everyone 
42:26 Jared talks about the Podcast Movement University that they have, the information you will get which is free and how to get involved 
44:30 Jared shares some advice and pro tips to public speakers on how to know what to speak about that’s not been spoken about so as to give the value you intended to give 
48:40 Jared talks about why it’s good to sometimes hold events and have speakers who have different agendas or perspectives from each other 
52:08 Molly, Jared, and Marcus talks about why you should know that it’s okay if you don’t make everybody happy in the events especially in selecting the speakers 
56:40 Jared, Marcus, and Molly talk about the importance of a speaker to be diverse in the topics and to understand what the event being held is all about 

Equipment Mentioned: 
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set Up : http://heartcast.biz/38tHHO0

Shows Mentioned:
https://www.birdwatchingdaily.com/ 

The vision for She Podcasts is to support and nurture as many female-lead podcasts as possible, and to encourage knowledge-sharing without excessive promotion. Through the podcast, group coaching, workshops, webinars, and other educational materials, Elsie and Jessica hope to grow the number of successful woman-hosted podcasts, thereby giving light and voice to the millions of messages that need to be shared with the world.

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

Shure Incorporated is an American audio products corporation. It was founded by Sidney N. Shure in Chicago, Illinois in 1925 as a supplier of radio parts kits.

https://podnews.net/ 

Libsyn is the combination of Liberated and Syndication and has from the start stayed true to developing a platform where podcasters have the freedom they need to deliver the kind of podcast they want. Everyone from a hobby podcaster to enterprise-level corporations find a home and support they need through Libsyn or LibsynPro.

Fireside, Mark Cuban is co-founding a podcast app where hosts can talk to fans live and monetize their conversations

https://www.jackdaniels.com/visit-distillery 

https://university.podcastmovement.com/ 

FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is a web-based software as a service model, that can be accessed through a desktop or mobile device. The company was founded in 2003 and is based in Toronto, Canada.

Quotes Mentioned: 
“Take a look at the schedule ahead of time.”
“People are very gracious and want to meet you and they want to talk to you and they are interested in what you're doing and they want to share opinions.”
“Always be intentional, but be flexible.”
“It’s never a bad look to be friends with the oldest microphone manufacturer in the world.”
“You can't make everybody happy.”

Guests Social Media Links:
Website: https://podcastmovement.com/ 
LinkedIn: https://www.linkedin.com/in/jaredeasley/ 
Twitter: https://twitter.com/jaredeasley 
Instagram: https://www.instagram.com/jaredeasley/ 
Facebook: https://www.facebook.com/jaredeasleyfl 

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

Imposter Syndrome Isn’t Real | The Podcast Club

Imposter Syndrome Isn’t Real | The Podcast Club

June 28, 2021

Molly had an epiphany and she's comin in hot this week to tell you why you need to kick the imposter syndrome, especially all the powerful and creative women in the industry. We're talking all things women in the industry including how to grow their businesses and the factors they should focus on in doing so, as well as the importance of valuing yourself and not letting anybody to take advantage of you. We wrap the show up with Marcus explaining his new course and the recommendations of what he should and shouldn't do from Adam and Molly. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

 

Equipment Mentioned: 
Marcus's Microphone : http://heartcast.biz/3gLTjyG
Molly's Set Up : http://heartcast.biz/38tHHO0
Fujifilm X-T4: https://fujifilm-x.com/en-us/products/cameras/x-t4/ 
SHURE MV7: https://heartcast.biz/3mnbzzk 

Shows Mentioned:
The 202Creates Podcast Studio is available to all DC residents, regardless of skill level. Our Podcast Studio is equipped with state-of-the-art recording equipment and functions under the supervision of the studio manager, Tyrone Littman.

She Podcast believe women have a unique challenge in getting their voices to be heard. Women lead busy, full lives and often don’t put themselves first. Some of them have charity and philanthropy they want to support but don’t think they have the technical knowledge to podcast. Some of them feel hesitant about putting themselves into a public space. And all of them, just like all human beings, wonder if they’re good enough to have their own show.

https://2bobs.com/ 

https://www.meonlylouder.com/podcastaudiolab 

Quotes Mentioned: 
“Imposter syndrome doesn't exist because it assumes that there's a problem with the person and not the environment.”
“When you see people who look like you, then you don't ever feel like that's not possible.”
“Imposter syndrome is there's nothing wrong with you, it's the environment.”
“Stop undervaluing yourself, stop thinking that you have to do stuff for free.” 
“Stop thinking that there's something wrong with you or you have imposter syndrome.”
“Channel like a mediocre white man and just pretend that anything is possible for you.”
“Stop telling people you're new, just do a good job.”
“The environment is broken, not the person.”
“Every single human being has something to bring to the table.”
“In any business you have to be is the ultimate salesperson.”
“The most humiliating things in life is having to ask for money that's owed to you.”
“Talking about money should not be awkward.”
“If you hate sales, you shouldn't own a business.”
“The more expensive it is, the more value it is.”
“You got to know your audience.”

Articles Mentioned:
https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

Early Risers, Proper AD’s, and Apple with Jeff Sanders

Early Risers, Proper AD’s, and Apple with Jeff Sanders

June 21, 2021

We're joined by Jeff Sanders, host and creator of "The 5 AM Miracle Podcast" to talk all things growth in the podcast industry, or as Adams called, from "zero to hero". the Apple podcast issues and losing his show on the platform, and how podcasting helps his business in various ways. We're talking ad reads, and if organic or pre recorded work best, how to get ads on your show, and choosing the right ones to fit your brand. 

Sponsor Links: 
https://www.podcastoutfitters.com
https://www.meonlylouder.com
https://www.heartcastmedia.com

Highlights with timestamps:
0:00 Intro
1:43 Jeff talks about his podcast called The 5 AM Miracle, what he discusses on the show and if he does solo podcasts on the show apart from interviewing his guests 
2:32 Jeff also talks about how long he has been podcasting, the show he started with, and how it has been for him 
3:05 Jeff talks about the difference there has been between his first show and his second show and which show he liked doing more 
4:05: Jeff talks about the type of microphone he was using when he started podcasting and how it was and if he’d recommend it to someone 
5:02 Marcus talks about the new microphone from Behringer that was recently launched and if it’s a good microphone 
6:02 Jeff talks about the type of microphone he upgraded to after giving away his Behringer microphone and why and the software he used 
8:39 Jeff talks about the book that he wrote and what gave him the idea to write the book 
10:15 Jeff talks about what he mainly does as a business and if podcasting had any contribution to that 
13:10 Jeff, Marcus, and Molly talk about the fun fact of being an entrepreneur and what it takes to be one 
15:12 Jeff talks about what he would tell someone out there who is wanting to start his or her own podcast 
18:21 Jeff talks about the world of personal development and what turned him to be in that world at a very young age 
22:58 Jeff talks about what he is doing that is different from other podcasters that helps him keep on rolling and getting new listeners too 
24:16 Jeff also talks about when the moment occurred for him that he got to keep on producing content and it is working for him 
25:04 Jeff talks about when he started getting sponsors after he started doing his podcast 
25:46 Jeff also talks about advertising on his shows and if he records the adverts himself and if they are related to his content 
26:56 Jeff talks about the steps you follow when you want to advertise on a podcast show and his advice to people 
30:08 Jeff talks about the subscription service that Apple launched leading to some shows missing and him being a victim of this 
32:49 Jeff explains if he had any issues with his sponsors after his shows went missing on the Apple platform 
34:07 Jeff, Molly, and Marcus talk about why they think only the big players in the podcasting world were hit by the Apple saga and not the young ones coming up 
35:58 Jeff talks about what hosting platform he used when he was starting out in the world of podcasting 
38:22 Adam and Jeff talk about Apple being the monopoly in the podcasting world and not even caring about it 
41:11 Jeff talks about Spotify and what he feels about the platform and if he’d compare it to Apple
43:17 Jeff talks about other things in terms of hosting platforms and software that he uses when podcasting to make it work 
46:11 Jeff talks about selling adverts in the most downloaded episode even if it is not the most recent one 
49:21Jeff, Adam, Molly, and Marcus share their thoughts on the Apple saga and not being prepared for such situations that happened 
53:59 Jeff talks about people who commented on his new gear and if he sounds good 
57:07 Jeff talks about how he does his podcasts and if he ever takes breaks and does it in seasons 

Equipment Mentioned: 
Marcus's Microphone: http://heartcast.biz/3gLTjyG
Molly's Set-Up: http://heartcast.biz/38tHHO0
Jeff's equipment list: https://www.jeffsanders.com/podcast/tools/
Behringer BX2020: https://www.behringer.com/product.html?modelCode=P0EVY
Mackie Mixers: https://heartcast.biz/35MAF4N 
Heil PR40: https://heartcast.biz/3gHc4Vl 
Sennheiser Microphones: https://heartcast.biz/3gTEXNf

Books Mentioned: https://www.jeffsanders.com/the-5-am-miracle-book/
John Maxwell’s books: https://www.johnmaxwell.com/ 
Tim Ferriss Books

Shows Mentioned: https://www.jeffsanders.com/podcast/
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue and, since January 2021, the world's most valuable company.

Adobe Audition is a digital audio workstation developed by Adobe Inc. featuring both a multitrack, non-destructive mix/edit environment and a destructive-approach waveform editing view.

The Vow, a NXIVM documentary series following a number of people deeply involved in the self-improvement group NXIVM over the course of several years. The Vow is a story of indoctrination and the step-by-step journey of NXIVM members defecting and outing Keith Reniere.

The Art of Manliness Podcast is a podcast that aims to help men become better men. Through in-depth interviews with authors and thinkers, host Brett McKay finds insights on how men can better understand their culture, their lives, and themselves, and recapture the ancient and classical ideal of manliness, one of arete and eudaimonia: excellence and flourishing.

http://www.advertisecast.com/ 

http://podcorn.com/ 

http://libsyn.com/ 

https://www.podbean.com/ 

https://iweb.com/ 

Spotify is a Swedish audio streaming and media services provider founded in 2006 by Daniel Ek. It is one of the world's largest music streaming service providers, with over 356 million monthly active users, including 158 million paying subscribers, as of March 2021. 

Megaphone provides podcast hosting technology for publishers and audience targeting, data, and measurement for brand advertisers.

https://podnews.net/ 

https://soundsprofitable.com/ 

Quotes Mentioned:
“It’s a lot of work to make your own content and to map out a show that's efficient and that's helpful and full of good advice.”
“Being an entrepreneur is just making mistakes until someone thinks you're a genius.”
“Ratings and rankings are bullshit if you're impacting people and it's getting the job done.”

Guests Social Media Links:
Website: https://www.jeffsanders.com
Instagram: https://www.instagram.com/jeffsanderstv/
Facebook: https://www.facebook.com/jeffsandersproductions/ 
Twitter: https://twitter.com/jeffsanderstv
LinkedIn: https://www.linkedin.com/in/jeffsanderstv/
YouTube: https://www.youtube.com/channel/UCBOPbjIRhsYDVm-xxKmm6kw?view_as=subscriber

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6

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